2 Corinthians 5:16-21 [NLT]

So we have stopped evaluating others from a human point of view. At one time we thought of Christ merely from a human point of view. How differently we know him now! This means that anyone who belongs to Christ has become a new person. The old life is gone; a new life has begun! And all of this is a gift from God, who brought us back to himself through Christ. And God has given us this task of reconciling people to him. For God was in Christ, reconciling the world to himself, no longer counting people’s sins against them. And he gave us this wonderful message of reconciliation. So we are Christ’s ambassadors; God is making his appeal through us. We speak for Christ when we plead, “Come back to God!” For God made Christ, who never sinned, to be the offering for our sin, so that we could be made right with God through Christ.

Dear God, there is some work for us to do here. We have a task set out for us—to reconcile people to you through our knowledge of who Jesus is and what He did. We are Jesus’ ambassadors, and you use us to make your appeal to people. And what’s our message? That Jesus came to bring us freedom through the release of our sins by His own sacrifice.

There is a billboard out on the highway about five miles outside of my town. It’s says something like, “Jesus can free you from your sin.” I’ve had a negative initial reaction to it. Going back to my marketing training, I’ve wondered what I would say instead. For me, it all starts with the four questions a man taught me back in 1995. These are what I ask myself before I write a piece:

• Who am I talking to?
• What do they think?
• What do I want them to think?
• How do I get them to think that?

In the case of this billboard, part of my “what do they think?” answer is that I think the word sin has a lot of baggage and, for the purposes of this billboard, I probably would have avoided it. People are miserable in their sin. They hide it. The deny it. They hold onto it because it pretends to offer them what they think they want. What they don’t want is to be judged by me or preached at by a billboard.

So what would I put on that billboard? I heard a sermon on the gospel from Andy Stanley back in December, and this thesis was, “I understand not being able to bring yourself to believe in the Jesus of the Bible, but I don’t understand why anyone wouldn’t WANT it to be true.” That’s probably where I would go with this billboard. As your ambassador, I think my message should be, “The Jesus of the Bible can set you free!”

Father, help me to live this message to those who come across my path today. There are times when I feel like I am a terrible ambassador for you. I let way too many opportunities pass me by. I’m sorry for that. Please give me your eyes to see, ears to hear, courage to act, and words to say.

In Jesus’ name I pray,

Amen